The new Everton purple jersey, supporting the Liverpool Unites charity, is selling amazingly well through retailers Kitbag.com.

The new special limited-edition jersey was launched to help attempt to raise £100,000 in funds for Liverpool Unites, a charity to help underprivileged children after the much publicised death of Rhys Jones in Liverpool.

Ray Evans, Managing director of Kitbag.com, said: “When we launched the new Everton Le Coq Sportif home jersey in June this year, we were delighted to break the club record for the best selling jersey launch ever from Everton FC.”

“However, we have been astounded by the response we’ve had from Evertonians since news of the jersey we have produced for the club’s charity was released. Pre orders are running at three times the level of the new home jersey.”

The jersey will be launched on the 30th October 2009.